RESPONSIBILITES 

1.        Brand boutique sites development and management on retailers’ websites.

-      Lead the development of brand boutique sites in duty free retailers’ websites

-        QA all digital outputs before delivery and post go-live on duty free retailers’ sites

-        Manage existing boutiques to keep updated and optimize it strategically

-        Establish strong working relationship with internal  and external partners

 

2.      Digital campaign management

-      Plan and run periodic digital promotional campaigns for brands (mainly on retailers’ platform)

-        Update digital assets in accordance with brands’ marketing plans

-        Ensure quality and accuracy of all brands’ digital assets on all digital platforms

-        Collaborate  with internal and external partners  to drive best performance

 

3.        Digital media execution

-      Plan and execute paid digital media campaigns for all brands

-        Analyze and report the result and derive key insights

-        Drive innovation by adapting new media and technologies and adapt it to brands’ digital campaigns
 

4.         Reporting and insights

-      Collect and report monthly online sales and related performance data from brands and retailers

-        Collect and report weekly/monthly promotions result (including digital media campaigns)

-        Research the market’s local digital activities and digital /cross-media promotions in both Travel Retail and cosmetic industries

-        Keep updated on digital trends and new regulation in e/m-commerce market

 

EDUCATION

-     Bachelor's degree in marketing or computer science

 

EXPERIENCE

-     At least 4-5 years of experience related to digital market and consumer marketing (experience in online agency is appreciated)

-       Experience with fashion, luxury, beauty or FMCG industries (employed or acted as vendor) is appreciated

-       Preferred experience in e/m-commerce

 

COMPETENCIES

-      Understanding of online and mobile technology

-        Understanding of consumer communication / marketing

-        Good project management and presentation skills

-        English fluency in both written and verbal

-        Strong communication capabilities in both written and verbal

-        Ability to work with multiple stakeholders (both internal and external)