MAIN RESPONSIBILITIES
Celebrity
- In charge of searching new talent - Gen Z celebrity or K-pop stars
- Manage +3 ambassadors` strong activation - fashion show attendance, key fashion cover shooting, airport fashion, dressing proposal for movie and drama premieres, etc.
- Manage celebrity logistics for major fashion show - Milano , Paris , Negotiate the usage fee for mass blast, celebrity staffs fee management
- Seeding for celebrity - key seasonal gifting and seeding for celebrities
- Organize gift for special occasion for celebrity - birthday, movie shooting, celebration for anniversary , Christmas, New year, Mid Autumn festival , concert etc.
Influencer, KOL and Stylist
- Map out key influencer list for every seasonal collection or marketing initiative
- Keep good relationship with influencer and socialite to create added value
- Strong influencer seeding action for key bag and seasonal launch
- Competitor celebrity and influencer analysis and benchmark
Press & Magazine Partners
- Maintain and develop strong press contacts with national, mainstream, niche and online titles, and within the fashion industry
- Secure and increase visibility of Fendi vs. competition to ensure targets are met on DMR and LVMH Media
Others
- Daily agency/press/stylist communication
- Support PR Manager with the planning, organisation and execution of press trips and events for Fendi
- Compile monthly evaluation and analysis reports, extracting figures from DMR and LVMH databases
- Oversee the ordering of pre-series, catalogue stock and corporate materials for press
- Support finance work such as PO / Payment / Seeding
Experience 7~10 years of strong brand or celebrity management experience
Skill
- Great inter-personal skill with a proactive attitude, stress-resilient and able to work in team in a dynamic and changing environment
- Proactive attitude and mindset
- Flexible and positive mindset
- Appreciation and understanding of the luxury fashion industry
- Fluent in English
- Mastering PPT and Excel
