Sales & KPIs Performance

·         To analyze sales performance in all stores.

·         Directly supervise Store Managers to achieve KPIs and sales objectives.

·         To implement suitable business strategies in line with the Store Managers and the Country Manager in order to develop the market(s).

·         Report to Country Manager on daily basis, and assist in planning, execution of business plans/ financial sales plan, marketing communication.

·         To know the characteristics of the local market inside out (type of clientèle, competition, trends) in order to create new market share development opportunities and inform head office teams of the characteristics or trends in the market.

·         Work closely with the merchandiser to align with brand directives and refine and revise product assortment to meet the needs of the customers, to optimize management of stock and inventories.

·         Provide analysis and recommendations to management team in improving Sales & KPI performance. 

·         Collaborate with other internal working parties to enhance sales performance.

·         Collect latest market competitor information.

·         BTQ staff incentive calculation and develop the scheme.

·         Setting daily sales target and adjust according to sales trend.

·         Set the monthly staff KPI target, update figure weekly and share the best action plan.

Store Project & Event

·         Store standard operation procedures audit.

·         Operation action plans & continuous improvement process.

·         Retail projects & events management.

·         New store opening & onboarding.

·         Assist new store opening projects, liaising with external and internal partners, ensure a smooth process and on time accomplishment.

·         Make sure any new store manager on board is well trained on Operation standards, procedures and tools.

·         Work closely with internal parties including logistics and IT on the new project arrangement.

·         Key contact person for external parties (e.g. Mall Operation Team, Service Providers like Contractor, technical related).

Customer Relationship Management & Service

·         Definition of monthly and seasonal CRM action plans focusing on key strategic development areas.

·         Event planning and organization in association with Retail, Merchandising and Communication departments.

·         To guarantee a high level of customer service in accordance with previously defined procedures, for the entire region.

·         Manage frontline sales team to deliver CRM programs to build up long term client relationship.

·         Creating Customer data and send MMS upon the highlighted purpose.

·         Collect market competitor’s type of client information for customer relationship & loyalty management development.

·         Repeater customer check through our CRM activity and share with store.

Team Management

·         Lead store managers productively on managing well all store functions including staffing, scheduling, training, inventory, visual presentation and customer service standard.

·         Ensure all staff is properly trained in areas of selling skills, customer relations, products& brand knowledge, store operation and service.

·         To maximize the potential of every employee in the region by supervising recruitment, the setting of targets, evaluations, training plans, support in the field, succession plans, etc., all in collaboration with the Country Manager and the Human Resources Team.

·         Boutique back-office management with checking our activities and standards are being implemented well.